World’s Smartest Cat Litter Model, PrettyLitter, Companions with Martha Stewart

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THE ANGEL–(BUSINESS WIRE) – PrettyLitter, the first of its kind health monitoring cat litter, today announced a partnership with lifestyle expert, pet lover and cat owner Martha Stewart and Marquee Brands. As a fan of the brand since its launch in 2015, PrettyLitter has consistently praised PrettyLitter for its convenience, odor control, and low-maintenance cleanliness. As the owner of three cats, Empress Tang, Princess Peony and Blackie, whose litter boxes are always filled with PrettyLitter’s high quality absorbent silica gel crystal formula, working with Martha Stewart was a natural fit.

Martha will stand up for the brand in advertising campaigns spanning digital, television, podcast and radio, serving as brand spokeswoman.

“My cats are valued family members and nobody understands this better than PrettyLitter,” said Martha Stewart. “I have been a loyal customer for some time and I am happy to inform consumers about the specific health monitoring technology this product offers. PrettyLitter offers comfort with its low-maintenance, lightweight and odorless crystals, a practical solution to an everyday problem as a cat owner. ”

“Martha Stewart is the ultimate authority on everything in the home and lifestyle, and her love for animals and pets is always so evident. We are honored to have you on the PrettyLitter team, ”said Daniel Rotman, Founder and CEO of PrettyLitter.


Unlike normal litter, PrettyLitter will monitor your cat’s health by changing color. PrettyLitter’s clean and effective crystals instantly trap odors and eliminate moisture so you never have to smell your cat’s dirty business again. PrettyLitter ships right to your door and is up to 80% lighter than other brands on the market. Thanks to its revolutionary formula, a single bag (per cat) usually lasts up to a month. Subscriptions start at $ 22.00. Click here to see how PrettyLitter works. Visit for more information. Follow them on social media @prettylitter.

Via Marquee Brands / Martha Stewart

Marquee Brands is a leading global brand owner and marketer. Marquee Brands is owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers. The company targets high quality brands with strong consumer awareness and long-term growth potential. Marquee Brands seeks to identify brands in different consumer product segments with the aim of expanding their reach across retail channels, regions and product categories while preserving brand heritage and enhancing the ultimate customer experience. Through its global team of professionals and partners, Marquee Brands monitors trends and markets to develop and manage brands in partnership with retailers, licensees and manufacturers through dedicated, effective strategic planning, marketing and e-commerce. In 2019, Marquee Brands acquired the Martha Stewart brand, which reaches around 100 million consumers every month across all media and merchandising platforms. Martha Stewart is the founder of Martha Stewart Living Omnimedia and America’s most trusted lifestyle expert and teacher. Their branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.