British plant-based dog food company omni has raised £1.1million in a funding round with investors including ProVeg International, Trellis Road, Purple Orange Ventures, Shiocap and Kale United.
The company will use the funding to launch a new line of plant-based treats for dogs that target specific health concerns — like skin issues, joint issues and anxiety.
Omni was launched in May last year, shortly after entering the sixth cohort of the ProVeg incubator. Since then, the dog food company has enjoyed a 55% compound monthly growth rate.
Image courtesy of ProVeg
Nutritionally complete food
“The sad truth is that one in four dogs in the UK will develop cancer and one in two will suffer from obesity,” said Dr. Guy Sandelowsky, co-founder of Omni, in an interview with vegconomist. “People began avoiding various types of processed meat decades ago due to proven links to cancer and obesity, but this meat is still the main ingredient in most dog foods.”
Omni’s pet food is 100% plant-based and nutritionally complete, made with wholesome plant-based ingredients like sweet potatoes, lentils, brown rice and squash. The food contains 30% protein, more than most pet foods, and has a 85% lower carbon footprint than regular dog food.
“More and more pet owners are going vegan, vegetarian or flexitarian, and many are taking their pets with them! This market is already worth many billions of dollars a year globally and is only going to get bigger – maybe much, much bigger,” Sandelowsky said.