Trupanion Puts its Arms Around the Veterinary Industry and Gives Back with a Big ‘TruCuddle’

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TruCuddle launches on Veterinary Appreciation Day ™ and is a global movement that addresses the challenges of the veterinary profession and offers support

SEATTLE, June 17, 2021 (GLOBE NEWSWIRE) – Trupanion, the leading provider of pet health insurance, today announced the launch of TruCuddle, a global movement that will bring well-deserved pleasure and added support to veterinarians.

Veterinarians are the unsung heroes who work around the clock to keep pets healthy. The animal-loving profession is often confronted with heartbreaking situations that lead to high burnout, decreased job satisfaction, stress and, tragically, suicide.

As a veterinary company, Trupanion recognizes this veterinary challenge and will provide funds at the launch of its TruCuddle love campaign that will go directly to support grants, scholarships and educational programs to nonprofits that benefit the next generation of pet care heroes.

“We know that being a veterinarian is physically and emotionally demanding,” said Margi Tooth, Trupanion co-president. “With TruCuddle, we want to help solve important challenges facing the veterinary community – together for pets, their families and the veterinary profession. It’s a real ‘cuddle’ where we hope we can put our arms around a job that needs some care. ”

Launched on Veterinary Medicine Recognition Day (June 18), TruCuddle will run during National Veterinary Technician Week (October 17-23) and will work for organizations that empower, support and educate the veterinary community.

Through TruCuddle, Trupanion will partner with Not One More Vet (NOMV) and the Multicultural Veterinary Medical Association (MCVMA), contributing $ 250, equally shared by the organizations, every time a veterinary clinic is in the US or Canada Trupanion’s software downloads as a payment solution – a solution that can directly reduce economic euthanasia. The promotion runs from June 18 to October 23.

NOMV is the world’s largest peer-to-peer self-help group working to improve well-being and mental health status in veterinary medicine. MCVMA leads the veterinary profession towards racial and ethnic diversity, equality and inclusivity.

Trupanion also recently announced its largest charitable donation – a commitment to issue over 50,000 shares valued at over $ 4.9 million in MightyVet to support the careers and welfare of veterinarians.

“On Veterinary Appreciation Day, we remembered the extraordinary work that veterinary teams do every day and night, and we felt it was the perfect time to start TruCuddle,” added Tooth. “While this special fundraiser lasts four months, our TruCuddle commitment to supporting the veterinary profession must be every day and will be our year-round commitment.”

Trupanion also partnered with WeRateDogs on their social media campaign #EarstoVets. The WeRateDogs community consists of over 15 million animal lovers on all platforms worldwide. faced again.

About Trupanion
Trupanion is the leader in cat and dog health insurance in the United States, Canada, and Australia with over 600,000 registered pets. For over two decades, Trupanion has provided pet owners with security so that they can focus on their pet’s recovery rather than financial stress. Trupanion is committed to providing pet owners with the highest level of pet health coverage with unlimited payouts for the lives of their pets. With its proprietary software, Trupanion is the only provider with the technology to pay veterinarians directly at the cash register within minutes. Trupanion is listed on NASDAQ under the symbol “TRUP”. The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued by its wholly owned insurance company American Pet Insurance Company in the United States and Omega General Insurance Company in Canada. Trupanion Australia is a partnership between Trupanion and Hollard Insurance Company. Further information is available at

Michael Nank
[email protected]


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