Trupanion Partnership with We Rate Dogs Shines Light on Mental Health Challenges Faced by Veterinary Professionals

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Continuous collaboration extends the reach of TruCuddle, a global movement to meet and support the challenges of the veterinary profession

Seattle, July 07, 2021 (GLOBE NEWSWIRE) – Seattle – July 7, 2021 – Trupanion, the leader in pet health insurance, and WeRateDogs have teamed up to raise awareness of the often invisible challenges facing veterinarians.

Veterinarians who work 24/7 to maintain pet health are often faced with heartbreaking situations that result in high levels of burnout, lower job satisfaction, stress and, tragically, suicide.

Trupanion has stepped up its commitment to support the veterinary community with its recently launched TruCuddle campaign. Through this global movement, Trupanion provides funds that flow directly to nonprofit organizations that benefit veterinarians to support grants, scholarships, and educational programs.

As part of its partnership with Trupanion, WeRateDogs has engaged its community of over 15 million animal lovers worldwide in #EarstoVets, a social media campaign to support and share photos and videos to show that they listen to their veterinary experts, not just on medical care, but also on the challenges they face.

“We are very excited to partner with Trupanion,” said Matt Nelson, Founder of WeRateDogs. “It was important that our community became aware of the challenges facing the veterinary industry as they can be so instrumental in solving them. You can be part of the solution, just like Trupanion. “

“As a veterinary company, Trupanion recognizes the challenges the veterinary profession often faces,” said Travis Worra, general manager at Trupanion. “We are excited to partner with WeRateDogs and other core values-oriented organizations in our ongoing efforts to support a healthier veterinary ecosystem.”

In addition to raising awareness through the #EarstoVets social campaign, WeRateDogs also offers expanded online video interviews with on-site veterinarians who speak honestly and poignantly about the psychological challenges they have encountered in their job.

“Every vet we interviewed for #EarsToVets stressed the importance of having a financial plan for your pet’s medical care,” added Nelson. “This is key to our collaboration with Trupanion and supporting the TruCuddle campaign as having health insurance for your pet allows you and your veterinarian to focus on your dog’s health and wellbeing instead of focusing on costs . “

Through TruCuddle, Trupanion also works with Not One More Vet (NOMV) and the Multicultural Veterinary Medical Association (MCVMA) and will earn an equal share of $ 250 every time a new veterinary clinic in the US or Canada downloads Trupanion’s software share from the organizations. that acts as a payment solution – a solution that can directly reduce economic euthanasia. The promotion runs from June 18 to October 23.

Trupanion also recently announced its largest charitable donation – a commitment to issue over 50,000 shares, valued at over $ 5.5 million on July 6, to MightyVet to support the careers and welfare of veterinarians.

WeRateDogs also donates 100% of the net proceeds from the sale of its “I Heart My Vet” shirt to NOMV and MCVMA to support their mental health work and resources that keep veterinarians happy and healthy.


About Trupanion
Trupanion is the leader in cat and dog health insurance in the United States, Canada, and Australia with over 600,000 registered pets. For over two decades, Trupanion has provided pet owners with security so that they can focus on their pet’s recovery rather than financial stress. Trupanion is committed to providing pet owners with the highest value in pet health insurance with unlimited payouts for the lives of their pets. With its proprietary software, Trupanion is the only provider with the technology to pay veterinarians directly at the cash register within minutes. Trupanion is listed on NASDAQ under the symbol “TRUP”. The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued by its wholly owned insurance company American Pet Insurance Company in the United States and Omega General Insurance Company in Canada. Trupanion Australia is a partnership between Trupanion and Hollard Insurance Company. Further information is available at

Michael Nank
[email protected]


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