To support the creepy new product, the brand TEMPTATIONS, together with the creative agency adam & eveDDB London, developed two new ads. The videos each show a cat owner – one in a bed and one in a bathtub – who is watched threateningly by his cat and whispers that cats, if they were bigger, would try to eat their humans. In order to satisfy the terrifying cat friends – and to save their own skin, both animal parents bought the new TEMPTATIONS MixUps Tasty Human cat treats.
“I’m sure any cat owner would agree that their cat can be unpredictable at times,” said Craig Neely, Vice President of Marketing at Mars Petcare. “Knowing that our cats share some DNA with lions and tigers makes those creepy cat looks a little more menacing, and that’s what inspired us to create this new product. It’s a unique way to celebrate and ensure the Halloween season that our cats have more “a suitable snack on the menu – hopefully.”
The creepy limited edition snacks – which actually taste like chicken, liver, and beef – offer cat parents a new and haunting way to treat – and maybe even trick – their pets this Halloween. Each treat is less than two calories and delivers a terrifyingly delicious combination of crispy and soft textures.
TEMPTATIONS MixUps Tasty Human Treats are available throughout the Halloween season at major online retailers and select retailers across the country. To buy the sparkling goodies online and for more information, visit TemptationsTreats.com or interact with the brand on social media via Instagram, Twitter or Facebook.
About the TEMPTATIONS ™ brand
TEMPTATIONS ™ Treats are America’s favorite cat treats, offering a fun, playful treatment experience for cats and their owners. With a crispy texture on the outside and a soft, meaty center, just shaking the bag is enough to make your cat’s mouth water! Search nationwide for TEMPTATIONS ™ cat treats where pet food is sold. More information is available at www.TemptationsTreats.com.
About Mars Petcare
As part of Mars, Incorporated, a family business with more than a century of history that manufactures a variety of products and services for people and pets, Mars Petcare’s 85,000 employees in over 50 countries are committed to one goal: A BETTER WORLD FOR PETS ™ . With 85 years of experience, our portfolio of nearly 50 brands serves the health and nutritional needs of pets worldwide – including the brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO ™, GREENIES ™, SHEBA®, CESAR®, IAMS ™ and EUKANUBA ™ as well as the WALTHAM Petcare Science Institute, which has been conducting advanced research into pet nutrition and health for over 50 years. Mars Petcare is also a leading provider of veterinary medicine through an international network of over 2,000 veterinary clinics and diagnostic services, including BANFIELD ™, BLUEPEARL ™, VCA ™, Linnaeus, AniCura and Antech. We’re also active in pet innovation and technology, with WISDOM PANEL ™ genetic health screening and DNA testing for dogs, the WHISTLE ™ GPS dog tracker, and the LEAP VENTURE STUDIO Accelerator and COMPANION FUND ™ programs that innovate and disrupt Promote pets care industry. As a family company and guided by our principles, we have the privilege to fight flexibly for what we believe in – and we choose to fight for it: A BETTER WORLD FOR PETS.
© 2021 Mars or Partner.
QUELLE The TEMPTATIONS brand