Petcurean Publicizes International Model Refresh of NOW FRESH Assortment for Cats and Canine

CHILLIWACK, British Columbia – (BUSINESS WIRE) – Petcurean, maker of premium brands of pet food available in more than 35 countries worldwide, announces a global brand update to its NOW FRESH recipes for cats and dogs. With new and improved packaging, plus a standalone website, Facebook page and Instagram account, NOW FRESH is more accessible to pet parents than ever.

As part of the update, minor changes were made to NOW FRESH recipes that do not affect nutritional performance or palatability. This will allow most pets currently eating NOW FRESH to switch to the updated recipes without a transition period. NOW the FRESH snack packaging has also been updated to better communicate how the recipes are uniquely positioned in the market, including:

Under a new slogan “Fresh. Easy. Whole. For every size and every stage of life, “the updated NOW FRESH collection continues to provide ultimate security for pet parents, knowing that they are feeding their valued companions with perfectly balanced and minimally processed recipes. With functional ingredients and carefully balanced nutrient levels, the NOW FRESH recipes offer tailored nutrition that supports the health of dogs and cats at every stage of life, with unique nibble shapes and sizes that appeal to pets, no matter how big or small they are.

Like all Petcurean recipes, the NOW FRESH collection for cats and dogs is formulated by Petcurean’s experienced nutrition team and uses only fresh boneless lean meat and whole eggs, nutrient-rich fruits and vegetables, and probiotics. NOW FRESH recipes are grain-free and contain no by-products or meat dishes or artificial colors, flavors or preservatives. The highlights include:

  • Omega fatty acids to support healthy brain development in growing puppies and kittens

  • Balanced protein and fat to support the growth and development of puppies and kittens and to maintain healthy weights in adults and seniors

  • New Zealand Green Mussels as well as Glucosamine and Chondroitin to support hip and joint health in adults and seniors

  • Pumpkin, probiotics, and prebiotic fiber promote good digestion

  • Nutrient-rich superfoods to support digestive and immune system health

  • Taurine added to support eyesight and heart health

“Our dogs and cats rely on us to choose the best possible diets for them to thrive, and we know this can be a difficult decision,” said Anabel Immega, Marketing Manager at Petcurean. “By refreshing NOW FRESH with new packaging, a standalone website, and new social media channels, we are inviting pet parents to join our community of like-minded pet lovers and nutrition experts and provide resources to help them find the perfect recipe for their family members. By choosing NOW FRESH, we want pet parents to feel confident that they are feeding their cherished companions perfectly balanced, minimally processed recipes that offer high quality nutrition with a taste that their pets will love – that is our mission today, tomorrow and every day. ”

NOW FRESH also offers wet recipes with non-genetically modified ingredients that can be fed on their own as delicacies, snacks or as a complete and balanced meal. Feeding wet food is a great way to keep pets hydrated, and the extra moisture can help support a healthy urinary system. Wet food also gives pet parents more options if their dog or cat has difficulty chewing or if their preferences change over time. NOW FRESH wet food recipes are packaged in innovative Tetra Pak® cartons, which are more sustainable to produce and more compact to ship, display and store than conventional cans. They can be easily opened and closed by hand.

A downloadable audio file has been provided with this release that contains additional information about NOW FRESH.


Since 2007, NOW FRESH has provided pet parents with the ultimate assurance that they are feeding their valued companions perfectly balanced recipes tailored to their specific size and age to help them live long, healthy and happy lives. NOW FRESH recipes are simply made from high quality ingredients such as fresh meat and fish, nutrient-rich superfoods, and pre- and probiotics, and provide complete and healthy nutrition for dogs and cats of all sizes and stages of life. NOW, FRESH is part of the Petcurean family of high quality pet food products. More information is available at

About Petcurean

Petcurean is a proud Canadian company that makes high quality pet food recipes. WALK! SOLUTIONS ™, NOW FRESH ™ and GATHER ™ for dogs and cats (and cats and dogs). Petcurean pet food is sold exclusively through pet retailers in Canada, the United States and more than 35 countries internationally. At Petcurean, pets come first in every decision and recipe. Please visit to learn more.

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