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Introduced new retail packaging and a redesigned e-commerce website
CHICAGO, IL, April 29, 2021 – Because Animals, the only pet food company that today grows cultured meat for dogs and cats, has introduced a new flavor to its popular plant-based Noochies dog biscuits, Pumpkin Noochies +.
Pumpkin Noochies + contain the main ingredients nutritional yeast (“Nooch”) and pumpkin as well as the tried and tested beta-glucan, which strengthens the immunity booster. Pumpkin provides soluble fiber, key to maintaining healthy digestion, and studies show that beta-glucans activate a dog’s anti-inflammatory cells to relieve joint, skin, and bowel symptoms. Beta-glucans are naturally found in a wide variety of foods. Pumpkin Noochies + contain certain forms of yeast that have been shown to support the immune system, reduce the effects of stress, and maintain healthy energy levels and mental clarity.
Healthy, USDA-certified, plant-based, non-GMO human-grade goodies also include an antioxidant-rich Vermont maple syrup, known for minerals like calcium, manganese, potassium, and magnesium. blood sugar balancing cinnamon; plus the same healthy ingredients in original noochies:
● Nutritional Yeast: A complete, sustainable protein that contains all 10 amino acids dogs need. Nooch is loaded with beneficial B vitamins and minerals, including B1 for healthy metabolism, B2 for immunity, and B9 for brain development.
● Ancient Grains: Barley is high in fiber and aids digestive health and provides relief from gastrointestinal problems.
● Coconut Oil: Healthy fats can increase energy levels, improve skin and coat, and improve digestion.
● Applesauce: Apples are the powerhouses of nutrition with a dash of vitamin C, vitamins of the B complex, phytonutrients to protect the body against free radicals and minerals such as calcium and potassium. They’re another great source of fiber like pectin, which acts as a prebiotic to promote good bacteria in the gut.
“Pumpkin Noochies + are loaded with healthy ingredients, but we think yeast-derived beta-glucan is a magical ingredient for immunity and promoting overall physical health,” said Dr. Shannon Falconer, CEO and Co-Founder of Animals. “Perhaps more importantly, dogs love the winning combination of umami made from nutritional yeast and the sweetness of maple syrup paired with apples, pumpkin, and barley.”
Pumpkin Noochies + ($ 15.00) and Original Noochies ($ 12.00) are available at becauseanimals.com and select pet dealers.
The new cookies also open up Animals’ new eco-friendly packaging made from recycled water bottles, a redesigned e-commerce website, and an updated brand logo that adds a comma to the company name to clarify why the founders started the company: Because Animals.
“Our new colors sunshine yellow, earth green, sky blue and petal pink with futuristically illustrated dogs and cats are on the shelf and point to a more positive future in which meat for pets is cultivated rather than slaughtered, which reduces the staggering of animal husbandry on our planet,” said Falconer.
The company has also renamed its Superfood & Probiotic Supplements for Dogs and Cats to Omega & Probiotic Sprinkles to highlight the ingredients that pet parents value most. The formulas stay the same, offering the same health benefits and ingredients to people for optimal health, shinier coats, and improved digestion.
About because animals
Because Animals was founded in 2016 and is the first and only biotech company to bring clean, cultured meat to the growing pet food market. Because animals start with human-harvested cells that are nourished by inputs for reproduction and growth, for pet food that is safer, healthier and more sustainable than conventional factory-grown pet food. Because Animals developed a proprietary alternative to fetal bovine serum, a growth medium inhumanly obtained from the slaughter of pregnant cows and normally used to make other cell-based meats. The company plans to launch its first cultured meat products in 2022. The company also offers a range of organic meat-free treats and healthy dietary supplements for dogs and cats.
