“PawPrint is a clear step towards serving Merediths Pet consumers with the content they want in a printed product, “said George Bear III, VP, Managing Director of Foundry 360 @ Meredith. “Building on the momentum from DailyPaws.com, which launched last year and had a strong start with more than 2 million unique monthly viewers, the magazine will ship to 1 million Meredith Consumers who own both a dog and a cat – making it the largest pet magazine for this growing market. “
According to a recent survey by the American Pet Products Association (APPA), pet ownership is increasing in the United States. Almost 85 million households have at least one pet at home. With 63.4 million dog and 42.7 million cat households, most Americans identify as cat or dog parents. The role of pets has evolved. Younger generations see pets as children and friends – and deserve to be pampered and share experiences.
“The past year has taught us how much domestic pets can improve our overall happiness and wellbeing,” he said Diane di Costanzo, Editor-in-Chief of PawPrint. “PawPrint meets the needs of pet parents by giving them ways to make their homes more pet-friendly and ensure their pets lead healthier lives.”
Mars Petcare’s second annual BETTER CITIES FOR PETS program report, “Pets in a Pandemic” revealed how pet ownership has evolved with the pandemic, showing that pets were one of the top sources for the majority (86%) this year Camaraderie were. Pet owners hope to have their companions by their side when it comes to their daily routines.
“With the emotional bond between people and their pets stronger than ever, we have a great opportunity to deepen our bond with pet parents,” he said Craig Neely, Vice President Marketing at Mars Petcare. “Combine our industry expertise with Merediths Platforms allow us to share the health and wellness content that pet owners are looking for. “
Merediths The wide range of pet coverage offered across brands, including PEOPLE, REAL SIMPLE, Southern Living, and PARENTS, is extremely popular with the company’s total audience of more than 190 million. Meredith publishes more than 30 magazines in categories that span all stages of life and touch every aspect of consumer households, including celebrity and entertainment news, home and home, food, health, fitness and parenting.
Mars Petcare touches the lives of more pets and pet owners than any other global organization through its pet nutrition brands, veterinary practices, technology solutions, and advocacy for pet adoption and pet friendly cities. Guided by the company’s stated goal – “A Better World for Pets” – Mars Petcare’s 85,000 employees in more than 55 countries work tirelessly to create a world where pets are healthier, happier and more welcome.
ABOVE MEREDITH’S NATIONAL MEDIA GROUP (NMG)
Include 95 percent of American women at every stage and every day of their lives Merediths The National Media Group is home to more than 40 well-known brands including PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living, REAL SIMPLE, and Magnolia Journal. The company offers trustworthy experiences that resonate with a very captive and expansive audience. Our content reaches consumers where they are in the digital, magazine, social, video, audio and connected home assistant spaces. Our strong brands made it possible Meredith To become the number 2 licensors worldwide, including more than 3,500 branded items at Walmart. Merediths The companies also include leading affinity marketer Synapse, award-winning creative content studio The Foundry, and Meredith Data Studio, whose proprietary data and insights are used by first-party providers for National Media Group offerings.
ABOUT MARS PETCARE
As part of Mars, Incorporated, a family business with more than a century of history that makes a variety of products and services for people and pets who love people, Mars Petcare’s 85,000 employees in over 50 countries are dedicated to one cause: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutritional needs of the world’s pets – including the PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO ™, GREENIES ™, SHEBA®, CESAR®, IAMS ™ and EUKANUBA ™ and the Waltham Petcare Science Institute, which has been researching pet nutrition and health for over 50 years. Mars Petcare is also a leading provider of veterinary medicine through an international network of over 2,000 veterinary clinics and diagnostic services, including BANFIELD ™, BLUEPEARL ™, VCA ™, Linnaeus, AniCura and Antech. We’re also active in pet innovation and technology. These include the WISDOM PANEL ™ genetic health screening and DNA testing for dogs, the WHISTLE ™ GPS dog tracker, and the LEAP VENTURE STUDIO Accelerator and COMPANION FUND ™ programs, which promote innovation and disruption in the pet care industry. As a family business that is guided by our principles, we have the flexibility to fight for what we believe in – and we choose: A BETTER WORLD FOR PETS.
SOURCE Meredith Corporation