“While many know that I’m passionate about cooking, I’m just as passionate about the cats in my life,” said Flay. “Made by Nacho combines these passions and with Nacho by my side I am proud to share what we have created. As I manipulate the recipes, Nacho does the hard work of creating the menu and pawing out each ingredient. “
Flay stars in Beat Bobby Flay on the Food Network and has been to a number of shows. Known for his Southwestern cuisine in his numerous restaurants, he has proven himself to be a master at any number of dishes when challenged on television.
Made by Nacho offers wet cat food formulas, dry snack diets and freeze-dried protein treats. The formulas include cage-free chicken, grass-fed beef, and sustainably grown salmon, balanced with pumpkin, cranberries, blueberries, and kale to provide antioxidants and other essential nutrients. The formulas also include millet and oats for extra fiber, as well as prebiotics and probiotics to aid digestive health.
“Dogs have led research and development at pet food companies long enough, and I look forward to working with Nacho and educating the wider cat community about cat health,” said Lang. “I worked with Nacho to find out what was best for a cat’s diet, from nutritional levels to taste – palatability is critical to cat food.”
Flay and Nacho also founded the Made by Nacho nonprofit fund through the New York Community Trust, which grants grants to the EveryCat Health Foundation and the Best Friends Animal Society.
The products are available on the brand’s website and will be available exclusively in PetSmart stores starting April 19th.
Nacho declined to comment despite numerous requests.