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There has been a lot of enthusiasm and interest in the many innovations that have occurred in pet products over the past decade. Equally exciting have been the breakthroughs in veterinary medicine and the life-saving and life-enhancing innovations that they usher in.
These range from digital cytology, which offers a same-day diagnosis, to artificial intelligence to review and analyze digital x-rays. Innovation also extends to the design and architecture of veterinary clinics and clinics. Focusing on the pet and parent experience, they include outdoor exam areas, spa centers with warm towels and soothing music, and creating homely comfort rooms in the hospital to say goodbye to a beloved euthanized or euthanized pet Review cancer diagnosis.
At this year’s Veterinary Meeting & Expo (VMX), which took place in Orlando, Florida and practically worldwide in June, we were able to showcase some exciting new products and technologies and talk to the entrepreneurs behind them. One of the outstanding events was our fourth annual VMX Pet Pitch Competition, at which start-up companies present their products in a “shark tank” -style competition. What made this year’s competition stand out was that so many of the products featured were about something we can neither produce nor make, and that is time; especially the time of the vet. These new technology-oriented products free veterinarians from administrative and other time-consuming tasks and allow them to concentrate on the essentials: caring for their patients and customers. The startup Talkatoo illustrated this with its winning entry, a dictation tool. With a sophisticated speech-to-text feature that recognizes the unique and complex vocabulary of veterinary medicine, Talkatoo speeds up the process of transcribing medical records and reduces the time veterinarians spend on this important – and time-consuming – task, leaving them more time plan for their patients.
The future of veterinary medicine in terms of new technology and innovation is the focus of the first Combined Veterinary Innovation Summit and NAVC Media eCommerce Summit on August 27-29 in Kansas City, known as the Animal Health Corridor. Previously held as two separate events, they will be presented as a single omnichannel market in 2021.
Some of the world’s most advanced and innovative thinkers in the veterinary industry will share consumer-centric trends that are transforming the supply and purchase of veterinary products and services. Some of the trends we saw during COVID-19, like telemedicine and roadside visits, will be firmly established in veterinary medicine delivery while other exciting new trends are leaving their mark as well.
In her talk “Convergence of Frontiers in Veterinary and Human Healthcare”, Eleanor Green, DVM, DACVIM, DABVP, Senior Advisor and Consultant at the Animal Policy Group, examines how healthcare is changing exponentially, driven by the development of breakthrough technologies and new models of care, all against the background of rapidly advancing digital technologies. She will examine how it is mutually beneficial when veterinarians and human health professionals work together in a one health approach to benefit customers, patients and both professions.
Jim Harris, author of the international bestseller “Blindside!” And a renowned consultant for change and leadership, on “Disruptive Innovations”. Kerry O’Hara, PhDc, President of APG O’Hara Research & Analytics, will provide a provocative look at how COVID-19 has impacted pet owner behavior and expectations, including how the animal health industry is performing After COVID-19, what the pet owner-vet relationship will look like after COVID, how millennials evolve the animal health industry, and more.
The advances we are seeing in the veterinary industry are changing lives on many levels and enabling us to better fulfill our mission that drives us every day: providing better health care to animals everywhere. Innovation is good; but it has to be managed. It should be used to improve life, not to create even more stressors. Hopefully we learned from the early days of the internet and wireless technology that being connected and always on is not always good. In veterinary medicine, we know all too well the importance of wellness, to have a balance in our lives and to take care of ourselves and our loved ones. We shouldn’t just strive for the “leap” aspects of technology, we should strive to use innovation to truly improve all aspects of our lives and the veterinarians we trust to care for our pet family members.
Gene O’Neill is the Chief Executive Officer of the North American Veterinary Community (NAVC), a nonprofit organization and a global leader in veterinary education. Under Gene’s leadership and vision, NAVC is expanding its virtual portfolio, leveraging the events and educational opportunities that have built NAVC’s global reputation, and making them available to veterinarians worldwide through exciting and engaging new virtual platforms and programs.
