Innovations And Consumer Trends Driving Changes In The Veterinary Industry

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“Pet owners are sending a message to our industry and driving changes in the way they want and expect to care for their pets,” said Gene O’Neill, CEO of NAVC and former VIC chairman.

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“Pet owners are sending a message to our industry and driving change in the way they care and expect their pets,” said Gene O’Neill, NAVC CEO and former VIC chairman. “The Veterinary Innovation + eCommerce Summit offers professionals the platform to discuss and shape the future of the veterinary profession together with world leaders in animal health. The most creative and innovative minds will come together to analyze and uncover emerging trends in veterinary medicine, including the profession being led and how veterinary organizations can be competitive and successful in the animal health industry. “

Session highlights:

  • New technologies and the increasing use of digital health tools are changing the health industry for humans and animals. Wearables, similar to those used in human medicine, are used to track animal activity and feeding patterns, and in some cases notify pet owners and veterinarians when the animal is in distress. Artificial intelligence that can read a million x-rays per hour instead of 50 per day can be implemented to create a more efficient workplace. These issues and many other advances will be discussed in the Convergence of Frontiers in Veterinary and Human Healthcare session, chaired by. presented Eleanor Green, DVM, DACVIM, DABVP.
  • Genomics enables doctors and researchers to study specific genes associated with cancer and disease, identify where problems are occurring, and better understand the causes. As veterinary medicine continues to follow advances in human medicine, this research can be applied to veterinary medicine for better understanding and treatment. The intersection of human and veterinary medicine is at the heart of Glimpsing the Future: The Coming “Omics” Revolution in Veterinary Medicine, directed by David Haworth, DVM, PhD.
  • During the COVID-19 pandemic, the number of pet adoptions skyrocketed, the demand for veterinary care increased, and veterinary teams were forced to provide care in unprecedented ways. The pet owner-vet relationship has become virtual, and looking to the future, telemedicine and other online options are expected to become a determining factor for pet owners as they take care of their pet and choose a veterinarian. Mark Cushing, JD, and Deb Leon, CEO and Founder of WhiskerDocs, will do so in their Telemedicine in. to treat The United States: What we have learned so far and the next steps, and Ainsley bones, DVM, MBA and John Dillon will also cover telemedicine and technology in Lessons Learned at the Intersection of Telehealth and eCommerce.
  • Millennials, the largest and most active group of pet owners, view their pets as an extension of the family and expect the same quality of care for their animals that they receive for themselves. In Impacts and Impacts of COVID-19 on the Animal Health Industry Kerry O’Hara, PhD, examines how the undeniable shift in the mindset of pet owners is transforming the way the animal health industry looks after care now and in the future.

Startup Pitch Competition:
Three startup organizations will be selected to take part in the Startup Exhibit Pitch Competition August 28th. These three finalists will compete for cash prizes totaling a total of $ 10,000. Click here for criteria and more details: Startup Pitch Contest.

For the first time, the Veterinary Innovation Summit and the NAVC Media eCommerce Summit will take place together in Kansas City. Known as the Animal Health Corridor, this region has become the global epicenter for animal health and is home to more than 300 animal health companies. For more information and the full schedule, please visit the full program of the Veterinary Innovation + NAVC Media eCommerce Summit. To learn more about the Veterinary Innovation Council, visit

About the NAVC
The North American Veterinary Community (NAVC) is a non-profit organization dedicated to supporting and advancing veterinarians worldwide. As the global leader in veterinary education, NAVC provides essential training, tools, and resources for veterinarians to keep pace with advances in veterinary medicine and provide the best medical care to animals everywhere. Through its commitment to innovation and excellence, NAVC has developed a diverse portfolio of products and services including: educational events led by VMX, the world’s largest and most comprehensive educational conference and launchpad for new products and innovations in the veterinary industry; a robust digital platform for virtual learning and engagement; the largest and most award-winning portfolio of specialist publications in the veterinary industry; and an advocacy group that unites the veterinary community and animal lovers. NAVC was founded in 1982 and is based in Orlando, Florida. Since 2017, the NAVC has been recognized as one of the top workplaces by the Orlando Sentinel every year. To learn more about NAVC’s products and brands, visit To see our schedule of upcoming events, visit

SOURCE North American Veterinary Community

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