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Each product was developed in collaboration with a board certified veterinary nutritionist
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The new line is made up of ingredients you know from your own kitchen, in a variety of flavors and textures, to ensure there is something for every cat. The products are high in protein, with the first ingredient always meat or fish, and made from carefully selected proteins such as wild salmon and cod, free range chicken and cage-free turkey.
“We spent over two years developing our new cat portfolio and doing extensive research to better understand the needs of modern cat parents and their beloved pets. We are confident that we will deliver something new and exciting, ”said Mike Steck, Chief Marketing Officer of The Honest Kitchen.
Each product has been developed in collaboration with a board certified veterinary nutritionist and uses The Honest Kitchen’s established high quality food standards: no artificial preservatives, colors or flavors; no feed ingredients or by-products; no fillers; and no GMO ingredients. The line is 100 percent human, meaning all ingredients come from the human food supply chain and the products are made in a food factory.
“Our team has worked really hard to understand cats’ unique nutritional needs, taste preferences and curiosities to create a line of products with a wide variety of textures and taste profiles that are absolutely irresistible – even for the most discerning cat palate. “commented Lucy Postins, Founder and Chief Integrity Officer of The Honest Kitchen. “We are very pleased to be helping even more cats find a healthy path with this comprehensive new line.”
The portfolio includes a variety of complete and balanced formulas for kittens and adult cats in three whole food formats: dry, dry and wet food. The dehydration line, which will replace the brand’s current offerings, has been reformulated to significantly increase palatability. There will also be a range of high moisture wet foods in two categories: Chopped in Sauce and Câté ™. The company’s Tasty Whole Food Cluster dry food will be available in early 2022.
Dehydrated foods are now available in 1 oz, 2 lb, and 4 lb sizes in the following flavors:
- Grain-free chicken
- Grain-free turkey
- Grain-free chicken and fish
Wet food is now available in 5.5 oz size in the following flavors:
- Chopped Chicken in Bone Broth Sauce
- Chopped Turkey in bone broth
- Chopped Turkey, Chicken & Duck in Bone Broth Gra
- Chopped Chicken & Salmon in Bone Broth Sauce
- Minced salmon and cod in fish broth sauce
- Câté ™ Chicken Pie
- Câté ™ beef and chicken pie
- Câté ™ turkey pie
- Câté ™ salmon and cod pie
- Câté ™ salmon and turkey pie
Wet food variety packages in minced meat in sauce and câté will be available January 2022.
Whole Food Clusters will be available January 2022 in sizes 1 lb, 4 lb and 10 lb in the following flavors:
- Grain-free chicken
- Grain Free Turkey and Chicken
- Grain-free chicken and fish
The line also includes a variety of high protein treats and toppers, as well as a new cat-only variation of The Honest Kitchens best-selling instant goat milk with probiotics. Instant goat milk can be served alone as a hydration booster or used to add moisture to foods.
Smittens® Treats are now available in 1.5 oz and 2 oz sizes in the following flavors:
- Herring treats
- Herring & Cranberry Treats
- White fish treats
Mmmixers ™ Wet Toppers are now available in 5.5 oz size in the following flavors:
- Chicken & Duck Topper
- Salmon & Pollack Topper
Goat’s Milk Hydration Boosters are now available in 2.5g and 5.2oz sizes.
The launch will be complemented by a marketing boost for independent pet stores, including a geographic advertising campaign directing customers to top retail locations, and inclusion in an exciting customer loyalty program.
You can find product images here.
About the honest kitchen
The Honest Kitchen was founded by Lucy and Charlie Postins in 2002 in San Diego, California, with a mission to help as many pets as possible enter good health through good food. They produce a full line of wholesome and balanced pet food, including dry, dry and wet food, as well as treats, toppers, hydration enhancers and a best-selling digestive supplement. The Honest Kitchen was the very first human-quality animal feed, meaning the end product meets human food production standards (as opposed to conventional animal feed, which is feed quality). Every Honest Kitchen product is made by an animal lover company with uncompromising quality and safety standards. More information is available at www.thehonestkitchen.com.
SOURCE The Honest Kitchen, Inc.
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