Canine wellness company DTC is taking to the Metaverse to encourage the need for more special spaces in communities, both digital and IRL, so dogs can find joy with their families.
Get Joy, an innovative canine wellness brand founded by former Facebook executive Tom Arrix, today announces the opening of the first-ever dog park in the Metaverse. Get Joy wants communities to recognize and respect their evolving canine populations and invest in their well-being and quality of life by ensuring dogs have a just recreational space to call their own – whether in the future, growing communities like the Metaverse or communities in real life. This spring, Get Joy will be conducting real-world activations at SXSW and across Austin, TX.
Get Joy + Co. is leading the development and advocacy of pet owners to establish dog parks with the first dedicated dog recreation space in the Metaverse.
The virtual space called Get Joy Dog Zone will be located in the virtual world of Decentraland. Currently in development, Get Joy Dog Zone will be designed in partnership with M3taverse.io, the first Web3 engagement infrastructure for people and brands. The park will open its doors in April 2022.
“Get Joy aims to increase canine joy through three things: nutrition, the cornerstone of everything we do, educating pet owners on how to be the best dog parents, and now expanding our commitment to creating and improving the places that dogs can live on go,” said Tom Arrix, Founder and CEO of Get Joy. “We turn to the metaverse to dramatize the fact that in most real-world communities, there is an imbalance between the size of the canine community and the available recreational space for these animals.”
“The evolving vision for the Metaverse will continue to attract pioneering brands poised to find new ways to engage communities and lifestyles that transcend physical and digital spaces. Decentraland creates an intriguing opportunity to introduce pet owners to a new world that promotes the well-being of our furry companions,” said Tomas Siedleczka, Founder and CEO of M3taverse.io. “Get Joy will be the first company to support dog wellbeing for owners with a goal of enabling them to learn, connect and participate in gamified events, bridging real and digital life with theirs to hit the dog.”
Communities everywhere, including the metaverse, are growing and changing. Dogs, whether a 3D avatar of the real-life counterpart or a dog acquired in IRL during the COVID-19 pandemic, are members of communities and deserve special consideration in times of change. This effort marks the beginning of a national movement by Get Joy to ensure that the canine population in every community is recognized and supported, and that dogs have the space they need to lead healthy and happy lives.
“Pets are living, social creatures, just like humans. Dogs need the right nutrition for the right amount of energy for exercise, healthy coat and coat quality,” said Dr. Kendra Pope, a board-certified veterinary oncologist. “Exercise, socialization and play are also critical to a dog’s quality of life and overall health. I’m intrigued by the idea of bridging human-metaverse connectivity in a way that has a positive impact on canine health and well-being.”
Get Joy’s entry into the metaverse is also a business opportunity. Having recently closed a $4 million seed round, the company is expanding its product portfolio, manufacturing capabilities and nationwide distribution. Today, Get Joy offers a range of balanced, nutritious products to support a dog’s overall gut health, including fresh meals and fresh freeze-dried options.
“Thinking about our future customers is always in the foreground. The Metaverse is full of future and current dog owners. We want canine health to be a focus for this audience, and we hope the Get Joy Dog Zone will be a constant reminder to get your dogs outside or to include them in your activities,” says Arrix.
The future plan for the Get Joy Dog Zone is to build a bridge between real-world and virtual interactions with the brand, deepen relationships with the company’s customers, host events and charitable activities that support canine well-being , and also to create trading opportunities as space matures. The Get Joy Dog Zone serves as a beta test for creating the ultimate canine wellness experience that Get Joy aims to bring to real communities.
About Get Joy:
Get Joy is a food with a purpose that focuses on wellness and prevention for your pet. Get Joy believes there is a direct correlation between the quality of our food and the quality of our lives. Diet has long been used to treat and prevent disease, just as diet and exercise are paramount to the overall health and longevity of humans and pets.
Get Joy’s holistic canine wellness experience offers fresh whole meals, fresh toppers or mix-ins, freeze dried organ treats, chews made with 100% natural Bullysticks and naturally shed moose and deer antlers, and now fresh freeze dried meals. All products are available as a one-time individual purchase or as a subscription with additional cost savings through the Get Joy website at GetJoyFood.com.
Read more about Get Joy’s Metaverse Dog Park on their blog here.