Fi’s smart collar adds sleep tracking for dogs – TechCrunch

Conventional wisdom says that one should let sleep. But no one says you’re prevented from tracking them while they are doing it. New York-based smart collar maker Fi announced today that it is adding sleep to its device tracking list.

The added feature takes advantage of the collar’s built-in motion detection to monitor your best friend’s sleep day and night (and almost certainly make you jealous of how much eyes are closed).

The information is presented on a timeline that should look familiar to anyone who has used the human equivalent. It also offers live check-in to see what the dog is doing during the day while you are at work (assuming you ever go back to the office).

Credit: Be

The goal here is to provide some reportable metrics about your pet that could indicate underlying health issues, be it too much sleep, too little, or frequent trips to the water bowl in the middle of the night. Sudden changes also represent potential red flags for the dog’s health.

“We are excited to step into holistic health tracking that enables dog parents to take best care of their pets,” said founder and CEO Jonathan Bensamoun in a press release. “When your dog is tired, he can’t tell you, so Fi will. Fi can answer critical questions such as: “Is my pet sleeping properly?” or ‘Has activity decreased recently?’ long before serious problems have time to develop. “

Fi raised $ 30 million back in February and is working on expanding its reach in the US, including a recent distribution deal with mega online pet supplies seller, Chewy.