Grammy-nominated musical artist Doja Cat has just released her first beauty line that is completely vegan. Made in collaboration with the vegan brand BH Cosmetics and inspired by Doja Cat’s fantastic imagination, all items in the new collection cost between $ 9 and $ 36. The collection includes ultra-pigmented eyeshadow palettes, soft vegan brushes, multi-dimensional highlighters, plump lip glosses and more.
“Doja Cat is a true creative genius and we are honored to work with her to bring this special collection to market,” said Yannis Rodocanachi, CEO of BH Cosmetics, in a statement. “She really is a ‘Badass with Heart’ – our branding manifesto at BH – and it was a great pleasure to embark on this epic adventure to make these concepts a reality. I am so excited for everyone to experience this incredible project. It was a really authentic collaboration from start to finish. “
Doja Cat created the collection to help fans recreate some of their iconic and bold looks. The collaboration between BH Cosmetics was special for the musical artist as the brand was her childhood favorite. “For me, this collaboration is such a moment where the circle closes,” Doja Cat said in a statement. “I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a big part of my teenage life. One of the first shade palettes I ever bought was from BH Cosmetics and I’m so proud to bring this collection out with them. “
The collection is available now on the BH Cosmetics website and will appear in Ulta Stores on October 3rd.
Doja Cat joins the vegan beauty club of celebrities
The latest projections estimate that the global vegan beauty industry will be valued at $ 20.6 billion by 2026 – significant growth from an estimated $ 15 billion in 2020. Given this opportunity, celebrities are in full swing entered the vegan beauty industry.
Earlier this year, Grammy Award-nominated artist Halsey launched the vegan makeup brand about-face, which has been in development for 12 years. The line was initially discontinued with 40 different products, all made with vegan ingredients that have not been tested on animals. Halsey expanded its turnaround in September with a new futuristic fractal collection of 21 glittering, highly pigmented and reflective products.
Singer Selena Gomez also recently launched vegan beauty brand Rare Beauty – a brand that aims to highlight inclusivity, natural beauty and promoting mental health – at Sephora. Not only does Rare Beauty offer a selection of vegan, no-fuss products, but it donates a portion of its sales to the Rare Impact Fund, which Gomez founded with the goal of raising $ 100 million over the next 10 years for access to improve mental health resources.
Australian rapper Iggy Azalea just joined the vegan make-up club with the launch of her Totally Plastic Collection at ULTA. The collection was developed in collaboration with the vegan cosmetics brand BH Cosmetics and is inspired by memories of Azalea’s teenage years in the 2000s with an allusion to the glittering, frosty colors and high-gloss lip glosses.
Mega pop star Ariana Grande is ready to launch her first beauty collection, Rem, named after her hit single from 2018. Inspired by her 50s and 60s mod style, the collection is released in curated drops, starting with eyeliners and eyeshadows that help fans recreate Grande’s signature cat-eye look.
Anna Starostinetskaya is Senior News Editor at VegNews and has an overview of everything vegan in her hometown of San Francisco, CA and everywhere else.
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