One in five adults is sensitive to cat allergens. While many people think cat hair is the problem, it is actually what it says – a protein called Fel d 1 that cats produce in their saliva. When cats groom, Fel d 1 enters the environment through saliva on hair and skin and through dandruff. When cats eat Pro Plan LiveClear, the main ingredient – a specific protein found in eggs – binds to Fel d 1 and safely neutralizes it in the cats’ mouths. By reducing the active allergen in saliva, it reduces the allergen that is transferred to hair and flakes of skin during care, ultimately reducing the allergen in the environment.
“As a neuroscientist and all-round science nerd, I appreciate the decade of research that went into developing Pro Plan LiveClear and what it means to cat lovers like me,” said Bialik. “Some people around me are sensitive to cat allergens, including my friend, and while I am already taking many steps to manage allergens in my home, it’s often not enough. I’m taking the LiveClear challenge with my three cats, hopefully with that I love to feel more comfortable in my home and to get closer to my cats. “
Current methods of dealing with cat allergens can affect relationships between cats and their owners, as owners are often instructed to limit the time or activities with the cat, isolate the cat indoors, or even move the cat out of the house altogether remove. Other methods, such as intensive cleaning, are used to manage the allergen after it is released into the environment.
“With Pro Plan LiveClear, the allergen is neutralized at its source in the cat’s mouth, “ said Bialik. “It’s a pretty ingenious way of addressing this problem, and one that can help cats and cat owners alike.”
While Pro Plan LiveClear is not intended to replace any other allergen treatment method, it can add one more measure to reduce allergen exposure in cat-owned households.
Pro Plan LiveClear is available from pet stores and online stores in six formulas including Adult Chicken & Rice, Adult Salmon & Rice, Adult Sensitive Skin & Stomach Turkey & Oatmeal, and the latest Adult Weight Management, Adult Indoor and Adult 7 formulas + Prime Plus.
To learn more about Pro Plan LiveClear or to register for the LiveClear Challenge and save $ 8, Visit www.proplanliveclear.com and discover the freedom you – and your cat – could have around this time next month.
About Nestlé Purina PetCare
Nestlé Purina PetCare creates richer lives for pets and the people who love them. Founded in 1894, Purina has helped dogs and cats live longer, healthier lives by offering science-based nutritional innovations. Purina makes some of the world’s most trusted and popular pet care products, including Purina ONE, Pro Plan, Fancy Feast, and Tidy Cats. Our 8,000+ US employees pride ourselves on our trusted pet food, treat, and litter brands, which feed 49 million dogs and 66 million cats each year. More than 500 Purina scientists, veterinarians and animal care experts ensure our commitment to unsurpassed quality and nutrition. Purina Pro Plan leads the advanced nutrition category with more than 140 targeted formulas to help your pet thrive at every stage of life. For more information, please visit www.proplan.com or follow @ProPlan on Twitter, Instagram or Facebook.
Purina promotes responsible pet care through our scientific research, products, and support for pet-related organizations. In the past five years, Purina has more than contributed $ 150 million to organizations that bring and keep people and pets together, as well as organizations that help our communities and our environment flourish.
Purina is part of Nestlé, a global leader in nutrition, health and wellness. For more information, visit purina.com or subscribe here for the latest Purina news.