WASHINGTON, November 1, 2021 / PRNewswire / – Catmosphere launches its inaugural Catwalk campaign, which will take place on November 6thJune 2021. As a fun, free, open to everyone, 7 km long walk or run, the aim of the catwalk is to activate fitness and learning while creating a community that is not only informed, but also invests, and whose commitment is the support of the big cat protection will be continued.
The future of the big cats is threatened by habitat loss and fragmentation, conflict with humans, and poaching for the illegal wildlife trade, with tigers, lions, leopards and cheetahs disappearing from 65% to 96% of their historical range (source: Panthera .org). Accordingly, Catwalk strives to provide healthy living space for big cats, and healthy habitats start at home. Living a healthy and active lifestyle helps us respect our own bodies, and engaging with our natural surroundings gives us an appreciation for the fundamental role they play in all of life.
Participants can participate in two ways:
- Catwalk: Walk up to 7 kilometers and dedicate your walk to your favorite big cat.
- Catwalk Cubs: Walk 700 yards and add an activity that reflects the behavior of your favorite big cat. This shorter route is designed for children and families.
- Catwalk is open to participants of all ages / abilities who can register at catmosphere.org/register. to register
The World Health Organization estimates that an estimated 24% of all global deaths are due to environmental factors, while a quarter of the world’s population is at health risk from not getting enough exercise in our increasingly sedentary society. Catwalk invites participants to be active in nature in order to underline the crucial contribution of big cats to their natural habitat and at the same time to arouse appreciation for the physical and mental advantages of physical activity outdoors.
As attendees learn more about the Big Cats, they are encouraged to choose a Big Cat to run on November 6thJune 2021. The cat crew that covers the longest distance together will be crowned the winning cat. Catwalk is designed to raise awareness of Big Cat through a fun and engaging physical activity for all ages and fitness levels. Catwalk’s efforts are supported by partners such as Google as well as the International Olympic Committee, TAFISA and Peace and Sport.
Founding ambassador of Catmosphere Reema Bandar Al Saud Says, “What’s unique about Catwalk is that we forge creative partnerships to reconcile unlikely mandates, and one example is how Catwalk aligns health and wellbeing with the protection of big cats.
“The reality of the pandemic and the experience the whole world has just had of the separation and isolation of human communities due to Covid-19 has parallels to what Big Cats experienced when we cut off their territorial corridors and removed them from have isolated their natural habitats in nature The way we saw these effects on us, imagine how they have affected them. Hence, Catwalk hopes to highlight a very simple fact: that our collective well-being is interrelated and therefore it is up to all of us to function through empathy, providing spaces in which we want to live and thrive as humans and ensure the same for big cats. “
Founded in 2021, Catmosphere is a 501 (c) (3) not-for-profit foundation in the United States that was created to enable innovation and storytelling around Big Cat Conservation. The Catmosphere awareness campaigns aim to strengthen the work of Panthera, the only organization in the world exclusively dedicated to the conservation of the world’s 40 wildcat species and their ecosystems. Using the expertise of the world’s leading cat biologists, Panthera develops and implements strategies for the investigation and protection of cheetahs, jaguars, leopards, lions, pumas, snow leopards and tigers as well as the 33 small cat species and their vast landscapes.