SALT CITY, March 5, 2021 / PRNewswire / – KetoNatural Pet Foods, a pet food startup founded by a companion pet nutrition writer and activist Daniel Schulofannounced the completion of a $ 2 million Seed financing transaction led by Chicago-based fund Corazon Capital. KetoNatural is the maker of Ketona, a unique, low-carbohydrate, high-protein dry pet food that was previously only found in raw or fresh pet food products.
“We founded KetoNatural because we believe that pet owners are underserved in the modern pet food market,” said Schulof. “Before Ketona, when you wanted to give your dog a really low-carb, high-protein diet, your only options were expensive, inconvenient raw foods. Ketona changed all of that. It has the nutritional content previously only found in raw diets, but with that Price and the convenience of a nibbler. “
In his 2016 book Dogs, Dog Food, and Dogma, Schulof argued that carbohydrates are the leading cause of many of the most common health problems dogs and cats have in America. “The relevant scientific evidence is not known, but it is crystal clear,” he said. “The epidemics of obesity, diabetes, and other chronic diseases that have plagued America’s pet populations can all be traced back to a single source – overconsumption of carbohydrates from the diet.”
According to Schulof, the average carbohydrate content of the ten most popular grain-free pet food brands in America is over 30%, while KetoNatural’s recipes are less than 5% carbohydrates. “Our products are truly revolutionary. They contain twice the meat-based protein and 80% fewer carbohydrates per serving than our leading competitors. For a 50-pound dog, switching from a leading grain-free snack to ketona removes that becomes the equivalent of 400 potatoes per year from animal nutrition. “
Schulof said that much of the $ 2 million Investments are “spent on marketing to involve pet owners in important discussions about the health and wellbeing of their pets”. The company also plans to expand its line of products, expand its team, and invest in new scientific work that Schulof expects to demonstrate the effectiveness of low-carb diets as a treatment for a variety of common canine diseases.
Schulof believes the investment is a signal that the pet food industry is accelerating the well-documented trend for consumers to humanize their pets. “There are hundreds of pet food brands that sell products in The United States Today, “he said.” And essentially they all say the same thing: our products are healthy. In the vast majority of cases, however, there is no science to support their claims. It’s just hollow jargon.
“That’s what KetoNatural does differently. Not only do we claim that products are uniquely healthy, we explain why, and we use science to prove this to our customers. Because we believe this is the least that pet owners can do and deserve their beloved companions. ”
SOURCE KetoNatural Pet Foods