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WILTON, CONN. – Blue Buffalo announced the official release of its newest wet food portfolio, BLUE Tastefuls ™, on March 16. The company had already teased the start in December 2020 in its profit call for the second quarter.
BLUE Tastefuls will replace the premium pet food and treat the brand’s Healthy Gourmet products. This makes Blue Buffalo the new range for wet cat food. The line currently comprises three formats: BLUE Tastefuls Patés, Flaked Entrées and Tender Morsels.
The pate formats offer five protein options – beef, chicken, salmon, turkey or whitefish – with the chicken recipe available in three life-stage-specific formulas. These include a kitten formula with additional DHA to support brain development, an adult formula and a mature formula that provides energy from “high-quality proteins and complex carbohydrates”.
BLUE Tastefuls Flaked Entrées include chicken, fish, salmon and tuna protein options, each complemented with brown rice and sweet potatoes in a sauce. The tender morsels are offered in chicken or tuna formats with brown rice and sweet potatoes in a sauce.
In every format and formula, real meat is the first ingredient and all other ingredients are all natural. The formulas do not contain meals for chicken or poultry by-products, corn, wheat, soy, or artificial ingredients. BLUE Tastefuls are also fortified with vitamins, minerals and other important nutrients and are high in moisture to promote hydration.
“At Blue Buffalo we love our pets like family members and feed them like family members,” said Elizabeth Fulmer, director of product innovation at Blue Buffalo. “That means never compromising our high quality and nutritional standards and at the same time working tirelessly to ensure that even the pickiest cats love the delicious taste of our recipes. With the multitude of recipes that Tastefuls offers, there is a delicious option that is perfect for any cat’s discerning palate. “
The company cited a growing market for value added pet food products, including those focused on overall health and wellbeing, daily hydration, and variety with meals. According to a survey conducted by Blue Buffalo, 55% of cat owners said they “felt like they had to choose between food that was good for their cat and food that their cat enjoyed”. The company would like to close this gap with its new BLUE Tastefuls line.
BLUE Tastefuls will be available in pet stores, grocery stores and e-commerce platforms nationwide including Amazon.com, Chewy.com, Kroger, Meijer, Petco, PetSmart, Publix, Target, Walmart and other stores.
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