Basepaws, AAFP launch campaign to raise awareness for feline preventive veterinary care

The partner company and the partner organization have contacted the respected veterinarians Dr. Liz Bales and Dr. Margie Scherk teamed up to train cat parents and promote participation in the national “Take Your Cat to the Vet Day”.

To raise awareness of the importance of preventive veterinary visits to cats, the digital animal health company Basepaws has teamed up with veterinarians Liz Bales, VMD, and Margie Scherk, DVM, DABVP (Katzenpraxis) and the American Association of Feline Practitioners (AAFP). to promote the national campaign “Take Your Cat to the Vet Day” on August 22, 2021. The aim of this campaign is to increase the number of visits to cats in order to improve the general welfare of cats.

Additionally, Basepaws, Bales, and Scherk are hosting a free, interactive webinar on August 22nd at 2 p.m. EST to help cat parents get the most out of vet visits.

“During one of the most difficult times in human history, cats were there for the people who love them,” Bales said in a prepared statement. “During the pandemic, when social distancing took its toll on mental health, our cats helped us deal with feelings of loneliness and isolation. How can we humans return their kindness and care? We can take our cats to the vet! “

The importance of a full annual physical exam

Historically, only 50% of cats go to the vet each year. To reduce stress during visits, veterinarians may teach cat parents about the following AAFP recommended techniques:

  • Understand the cat’s behavior. The veterinarian’s office is unknown and has sights, sounds, and smells that can make a cat anxious or frightened. The AAFP advises owners to cover the stretcher with a towel to block the view of other animals and to muffle the unfamiliar sounds. Respect the cat’s need for time to get used to the new environment.
  • Help the cat get used to the carrier bag. At home, place the stretcher in a room where the cat spends most of the time and furnish it with familiar soft bedding and special toys.
  • Get the best transport box for the cat. Safe, sturdy hard-shell carriers that can be opened from the top and the front and can also be taken apart in the middle are best for the cat.
  • Take the cat to a Cat Friendly Practice®. These veterinary practices have made specific changes to reduce stress and create a more calming environment for both the owner and their cat.
  • Keep peace in a multi-cat household. Leave the returning cat in the stretcher for a few minutes to see how (all) cats react to unfamiliar smells and separate if there are signs of tension.

“Our company’s mission is to enable animal parents and veterinarians to take a proactive approach to healthcare decisions through predictive screening tests at home,” said Kristin Wuhrman, EVP, Business Development of Basepaws, in a prepared statement.

“With this campaign, we are focused on raising awareness and inspiring cat carers to learn more about the importance of veterinary wellness visits and exams to overall cat health,” she added.


Basepaws encourages parents of cats to participate in the National Take Your Cat to the Vet Day campaign. Press release. Retrieved on August 11, 2021. [email]

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