Could that really be a 20 feet tall Cat just hanging out in the open space of a Japanese retail center? Don’t believe your lying eyes. It’s actually a 4K billboard screen that only sees 3D. And while the video of the cat billboard went viral, it’s a little less impressive when you look at the picture from across the street.
The new billboard is a domed display measuring 1,665 square feet and appears in the Shibuya subway area of Japan, according to a report Sora News 24. The new glasses-free 3D billboard made its debut in China last year with some very cool ones Spaceship demonstrations.
What’s the catch? The video only appears three-dimensional from a certain side of the street. There’s a video live stream of the billboard on Youtube, but don’t expect to see anything in 3D from it. Not only does the cat appear regularly between 2D ads right now, the livestream also shows an angle that doesn’t look like the angle above.
As you can see in the GIF below, the magic is definitely ruined when you see the 3D display from a different angle.
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Ouch. Not nearly as impressive.
While it’s just a cat for now, the billboard company is now promising more 3D content July 12According to a press release. However, it is almost certain that you still need to see the display from the correct angle for it to appear in 3D.
“This giant calico cat wakes up in the morning when the vision begins and falls asleep at night when the show ends. During the day it appears between the regular programs and you can even talk to passers-by! ”Said the company in a statement.
It may not be perfected yet, but there is a bit of cool in it. And if you think everything sounds familiar, you are not alone. Does it feel like we’re getting a little closer to our Blade Runner future? No, not the 1982 version, but that certainly has its place. The 2017 sequel Blade Runner 2049 brought the billboards of the original into the mid-21st century.
Gif: Blade Runner 2049 (2017)
Granted, a kitten cat isn’t quite the same as the hypersexualized hologram robot Joi, played by Ana de Armas. But technology has similar goals. Instead of looking at the colorful video sales job that became a thing of the past in the first two decades of this century, advertisers are trying to push the medium further into the realm of the real.
No, we are not in the world of Blade Runner 2049 yet as our 3D billboards have many limitations. But you can bet it’s just around the corner. Because while large sections of humanity don’t seem to think about creating things like housing or affordable health care for everyone, you can be damned sure that advertisers will find new ways to sell us shit that we don’t need.
What a world.